For Parents - What is LooksMaxxing?

With the concerns of toxic masculinity and misogynistic attitudes increasing, parents should be aware of related behaviours.

Looksmaxxing isn't specifically related to misogynistic attitudes, but it can be related to masculinity, where young people are influenced to be 'more masculine' by being fitter and having bigger muscles. This isn't necessarily a bad thing, plenty of young people refer to looksmaxxing as leading a good lifestyle and being healthy (known as softmaxxing), but there can be other sides to this as well such as taking steroids or cosmetic surgery (known as hardmaxxing). There can also be mental health concerns such as social comparison, anxiety and self-esteem.

Internet Matters have created a really good guide about LooksMaxxing for parents including what it is, why it's so popular, risks and signs for parents to look out for.

Link: Information for parents - what is looksmaxxing?